Skip to main content

Yet Another Signal That “Every h-Rep Needs An e-Rep”

By May 12, 2011July 15th, 2018E-Rep

Dreamland Interactive, a business partner of The YPS Group, took a major step in its ability to deliver e-Rep content development services.  Their new radio studio in Atlanta, GA was specifically designed to support business talk radio and help clients solve the prospecting problem.

It’s no secret that I am a huge believer in the 24 X 7 X 365, deal-closing power of a e-Rep – an electronic alter-ego – a repository of a sales rep’s knowledge, insights and perspectives.   I’ve also come to realize that interviews of knowledgeable industry constituents are perhaps the best source of blog content.

This type of sales/marketing approach is a must-have in the B2B world.


Join the discussion 2 Comments

  • Rick Howe says:

    Add sales and marketing communications to the list. We see too many boring and single dimension bulletins and announcements and in most cases are either ignored or forgotten. This approach would peak interest and command attention.

    • Rick – Excellent point. I’ve seen, for example, some fairly hideous new product announcements/training sessions that manufacturers have conducted for their distributors. Are you suggesting a radio-format interview to highlight features, functions, applications, investment justification scenarios, etc. in this kind of situation? Strikes me as an excellent idea. Thanks! – Todd

Leave a Reply to Todd Youngblood Cancel Reply