Dreamland Interactive, a business partner of The YPS Group, took a major step in its ability to deliver e-Rep content development services. Their new radio studio in Atlanta, GA was specifically designed to support business talk radio and help clients solve the prospecting problem.
It’s no secret that I am a huge believer in the 24 X 7 X 365, deal-closing power of a e-Rep – an electronic alter-ego – a repository of a sales rep’s knowledge, insights and perspectives. I’ve also come to realize that interviews of knowledgeable industry constituents are perhaps the best source of blog content.
This type of sales/marketing approach is a must-have in the B2B world.