Will “FTF” ever be de-throned? (nope…)

SalesProcessMediaFINALDo you seriously think face-to-face, direct, respect/credibility/relationship-based, sales-rep-to-customer conversation will ever NOT be the best sales tool?

There’s such a flood of “social selling” advice and training swirling around the internet… (Yeah, that includes all of my own Sales Process Media rhetoric!) Can we really depend on the web as THE tool, or do we still need cars, cabs, Uber and airplanes?

Yes! We still need cars, cabs, Uber and airplanes!

That said, as a sales leader YOU ARE NUTS if you are not hell-bent on producing text, audio and video that collectively can do 95% of the sales job. Yeah. 95%.

Who cares if you never get there? Maybe you can only offload 50% or 30% or only 10% of the stuff your reps are investing their time in doing right now. You’d rather not bother with what effectively is a 10% sales headcount increase? (Have I hinted maybe that YOU ARE NUTS if you are not hell-bent on producing text, audio and video that collectively can do 95% of the sales job?)

Think about:

  • Creating video and audio versions of your organizational overview (Will everybody that should meet with your rep to hear it in any prospect or customer ever hear/see the overview?)
  • Creating a video of your key product demonstrations (Will everybody that should meet with your rep to see it in any prospect or customer ever hear/see the demo?)
  • Ditto for key product and service overviews
  • Ditto for new product and service announcements

And while you’re at it, why not some internal use stuff? Like audio and video versions of:

  • Your sales process
  • Objection handling
  • All sorts of sales skills and professional training

These tools can be powerful. These tools can save tons of sales rep time. These tools can “make sales calls” on people who will never meet with your rep, but who are key decision makers and influencers.

Have I hinted that YOU ARE NUTS if you are not hell-bent on producing text, audio and video that collectively can do 95% of the sales job?

Think about it…

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