Differentiation is always a tough challenge. It’s especially tough on a trade show floor with every competitor known to man desperately vying for attention. T-shirts, coffee mugs and all the latest logo-laden gizmos are everywhere. Well… Consider this story.
Water Online serves the water, wastewater, and stormwater industries by providing a comprehensive platform where buyers and suppliers can connect, interact, and share information. In other words, they’re in the content business. The content they provide IS their value to subscribers and sponsors.
Given that, their very visible presence at and participation in WEFTEC 2011 is no surprise. WEFTEC®, the Water Environment Federation’s Annual Technical Exhibition and Conference, is the biggest meeting of its kind in North America and offers thousands of water quality professionals from around the world the best water quality education and training available today. Also recognized as the world’s largest annual water quality exhibition, WEFTEC’s massive show floor provides unparalleled access to the field’s most cutting-edge technologies and services.
So how does the top dog content provider for an entire industry intend to showcase itself at the premier event for that industry?
Trade Show Radio, that’s what. Water Online will have a live radio broadcast from the exhibition floor. They’re already lining up a parade of industry experts and pundits to do what they do best – share insights and information. All those interviews will also be archived and available for searching, streaming and downloading.
A very cool approach supported by Water Online’s partner in the venture, Dreamland Interactive. Worth checking out!