Recently, I was exposed to a business model that really grabbed my attention. Even though it’s specifically aimed at authors and consists of a series of services to help sell more books, the general concept has broad applicability.
If you’re an author, you need to talk to these guys. If you’re selling something – anything – wander around their web site and think about how their approach can be used to help sell your stuff. (…and while you’re there, maybe you’ll think about buying a copy of Think About It… )