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The 4 Ps of Value Propositions

By January 29, 2010July 15th, 2018Differentiation, Value Propositions

If an opportunity deserves pursuing, it  deserves a compelling value proposition.  Problem is, crafting one is often quite challenging.  Thinking in terms of Personal, Pervasive, Permanent and Persistent value can be a big help in getting started.

What do think?  Is the framework useful for you?

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