It’s a bird! It’s a plane! No, it’s Social Media!
It’s no secret that I firmly believe Every H-Rep Needs and E-Rep. Your electronic alter-ego’s 24 X 7 X 365 work ethic alone is a compelling enough reason to have one.
If all the web 2.0 and social media tools are a brave new world for you though, setting the whole thing up can seem a bit overwhelming. I get that, so it might make sense to be a bit schizophrenic at first. It’s OK to be an E-Rep wanna’ be for little while! Start with something easy.
Put yourself in your customer’s shoes. (You do that every day already!) Go out on the web and search for alternative sources of the stuff you sell. Behave like a ornery customer and avoid human contact! Learn what you can about several suppliers’ capabilities from their web site, blogs and LinkedIn profiles and groups.
After a few weeks of that – still in your customer’s shoes – choose a supplier. Choose soley based on the nature of their E-Reps. You have now absorbed enough to begin crafting your own E-Rep. Apply what you’ve learned. Post comments on blogs and LinkedIn discussions. Start your own blog. Do it!!!
After a few weeks of that, flip back to your other personality and learn some more. Flip back and forth between “Learner” and “E-Rep” several times. Learn a bit more about how E-Reps sell, then sell. Learn a bit more about how E-Reps sell, then sell. Learn a bit more about how E-Reps sell, then sell.
Actually, Social Media Schizophrenia might just be a good long term strategy.