A short course on differentiating your products & services

By September 29, 2015Differentiation

“We’re different.”

Ugh… I hear that, you hear that all the time. Most times it’s just an empty claim. The sales books and gurus all tell you to differentiate yourself. I agree!

But how does one go about creating and articulating differentiation?

Here’s one way…       (If you don’t see the video below, click here.)

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