Here’s my hypothesis: Short, well-done video clips posted on blogs, corporate & social media web sites, embedded in e-mails and referred to on LinkedIn and Twitter can generate a 15% increase in sales.
Here’s my action plan:
- Execute a video-based campaign to raise funds for a community symphony (Project launched yesterday)
- Execute a video-based campaign to sell two specific products for a plumbing/HVAC supplies distributor (Project will be launched this afternoon)
- Continue to deploy video to sell our own services (Project launched 12/09)
We’ll measure the results and let you know how it all works out. It’s too early to tell how video is helping The YPS Group, but there is one very encouraging indicator. The number of unique weekly visitors to our web site has increased 31% since 11/09. I don’t know about you, but I think that’s a big deal.
What my instinct tells me:
- Sales reps who aggressively use and find the “sweet spot” for video will far exceed a 15% growth spurt
- Sales reps who who begin dipping their toes into the video water will experience a boost in their personal credibility with customers due to creative use of technology
- Sales reps who shun video now, will watch history repeat itself and eventually say they supported it use all along (Remember when voice-mail was a new gadget? E-mail? Laptops? Cell phones?)
I’m right about this one. And yes, I see the irony in a blog post about the power of video that doesn’t include any video…