Before I make the serious point (which by the way has to do with your reputation), I’ve got to share the chuckle that led me to write this…
P. T. Barnum’s executive assistant once asked the master showman that if a sucker was born only once every minute, where did all the rest of them come from?
Well OK, it struck me as funny. Then I started thinking. P. T. Barnum? I always thought it was W. C. Fields that said, “There’s a sucker born every minute.” So I did what everybody does when they get curious about some bit of information. I Googled it.
(SIDE NOTE: Just like everybody that gets curious about something; anything – including how to solve a problem that your products and services can solve. Which is why, to add some shameless self-promotion, you really need to learn as much as you can about Sales Process Media.)
Anyway, I Googled “There’s a sucker born every minute” and read this. Turns out a guy named David Hannum, who basically hated Barnum’s guts, was the real source of the comment. Apparently, Hannum went to great lengths to get the world to believe that Barnum – legitimately a great salesman – held his customers, the source of his wealth, in disgusted disdain.
Obviously not a great reputation for a salesman to have.
So it got me to thinking about how I and my company’s services might be perceived. I don’t think I have (too many) enemies, so outright slurs aren’t really a concern. But does the general world of Sales Managers really have a clue what Sales Process Engineering or Sales Process Media is all about? Or do they have some terribly skewed perception? Or no perception at all?
Does the general world of your decision-makers really have a clue about the value your products and services deliver? Or do they have some terribly skewed perception? Or worse – no perception at all?
I’m just askin’…. Think about it!