If I had a dollar for every sales rep, sales manager, sales executive, entrepreneur, CEO and business owner who told me he or she was always on the lookout for “that elusive golden nugget of insight” or “silver bullet to solve a problem” I could buy a majority share in Apple, Microsoft and Google along lunch for you & me at a really nice place.
The utter dumbness of thinking there’s a simple answer to any challenging business issue never ceases to amaze me. That said, decision makers – bombarded with decisions to be made – will cling to, yearn for and hope to find that nugget/bullet.
It’s dumb, but it’s good for us sales pros. The essence of our job is to articulate the complex in simple, understandable, implementable terms. Supposedly, that’s our gift. That’s our value to the business world. We need to sift through, combine, homogenize and simplify.
We need to internalize (paradoxically) the following nugget/bullet from Oliver Wendall Holmes: “I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.”
Got it? Get it? Good!