Let’s do it to them before they do it to us

By March 13, 2013E-Rep

According to the U.S. Bureau of Labor Statistics, the number professional sales jobs per dollar of revenue has decreased by 14% over the last five years.

If your knee-jerk reaction is:

  • That’s because of the bad economy, or
  • It’s misguided to reduce the number of sales professionals, or
  • Not reversing that trend would be disastrous, or…
Sergeant Stan Jablonski

Sergeant Stan Jablonski
“Let’s do it to them before they do it to us.”

…anything else that doesn’t recognize, embrace and figure out ways to accelerate the trend, then you are as mistaken and doomed as the farmers and manufacturing workers of yore.

Join me for a pair of quick thought experiments.  First, one about farmers.  In 1800, more than 95% of the American population worked on a farm.  Today it’s less than 1%.  You’re working in the farming industry at some time between 1800 and 1950.  Is it smarter and more personally, financially lucrative to fight against the loss of farming jobs or to aggressively embrace the new technologies making farming safer, vastly more efficient and producing tremendously higher quality food at astonishingly lower prices?

Now manufacturing.  In 1945, about 1/3 of the American population worked in a factory.  Today it’s less than 10%.  You’re working in the manufacturing industry at some time between 1945 and now.  Is it smarter and more personally, financially lucrative to fight against the loss of manufacturing jobs or to aggressively embrace the new technologies making manufacturing safer, vastly more efficient and producing tremendously higher quality goods at astonishingly lower prices?

How obvious could it possibly be that for farming and manufacturing the only sane response is to aggressively embrace the new technologies?

So, sales professional…  There’s this pronounced downward trend in the % of Americans who work in sales.  You work in sales today.  Is it smarter and more personally, financially lucrative to fight against the loss of sales jobs or to aggressively embrace the new technologies making sales vastly more efficient and producing tremendously higher results at an astonishingly lower cost?

Duh…..

I’m not saying e-Rep is the total answer, BUT it sure beats the daylights out of working harder on some old e-Rep-free sales process that your children will smirk about, and will make your grandchildren wonder how the hell you were lucky enough to survive long enough to have their parents.