Learning a thing or two about my own area of “expertise”

By October 9, 2011Differentiation

Every time I begin think I really have a handle on this whole sales and marketing thing, somebody comes along and makes me realize I still have lots to learn.  Actually, that’s what makes my work with Dreamland Radio so challenging and interesting.

My cohort Todd & I recently interviewed Eric Marjoram, owner of Marjoram Creative  on Business-To-Technology radio.  His approach to understanding a new client’s marketing and branding needs is simultaneously simple and deeply thought-provoking:

  • Who are you?
  • Who is your audience?
  • Do they think you are who you say you are?

The lessons went on from there…  Eric’s one guy well worth listening to!

 


 

Business-To-Technology Radio is sponsored by AML Communications.