Every time I begin think I really have a handle on this whole sales and marketing thing, somebody comes along and makes me realize I still have lots to learn. Actually, that’s what makes my work with Dreamland Radio so challenging and interesting.
My cohort Todd & I recently interviewed Eric Marjoram, owner of Marjoram Creative on Business-To-Technology radio. His approach to understanding a new client’s marketing and branding needs is simultaneously simple and deeply thought-provoking:
- Who are you?
- Who is your audience?
- Do they think you are who you say you are?
The lessons went on from there… Eric’s one guy well worth listening to!