As I started to write this post, I was thinking. “Good golly, all my readers must be sooooo sick of me making this point.”  My next thought was, “So what?  It’s a point that has tons of value to all who’ll listen!”  So here we go again…

Trade Show Radio absolutely nails three of the critical elements of professional selling.

  1. Network with the movers and shakers in your industry
  2. Share valuable, actionable insight with everybody; develop a reputation as a trusted source of relevant knowledge
  3. Establish/develop credibility and a business relationship with decision makers
ACE2014_Boston158

U.S. Ambassador to Singapore Kirk Wagar and yours truly

So what did Water Online accomplish with Trade Show Radio at ACE 2014?

  1. They networked with industry movers and shakers like the CEO of the American Water Works Association and the U.S. Ambassador to Singapore
  2. They shared valuable, actionable insight via live broadcast and also made it all available on-demand – for free – for everybody
  3. They deepened relationships with 51 – count ’em fifty-freaking-one – industry executives (aka customers and prospects)

When’s the last time you had positive, upbeat, face-to-face business conversations with 51 execs in three days?  Go read about Trade Show Radio.