Good Marketing & A Good Cause

By January 29, 2011Serve

My daughter got me connected with Kiva a year or two ago.  I continue to participate because I think their concept of how charitable donations should work is outstanding.  It’s not a handout, it’s a loan; a micro-loan of $1,000 or so backed by individuals like me in $25 chunks.  We make the loan expecting to get paid back.  The  entrepreneurs are from “third-world” sorts of places and expect to pay us back.

I’m also impressed with Kiva’s marketing.  They thank me for making the loans – as shown by the image of the e-mail I just got.

Good marketing of a good cause.  Check ’em out!

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