“The fuel on which science runs is ignorance. Science is like a hungry furnace that must be fed logs from the forests of ignorance that surround us. In the process, the clearing we call knowledge expands, but the more it expands, the longer its perimeter and the more ignorance comes into view.”
From Genome: The Autobiography of a Species in 23 Chapters by Matt Ridley
Replace the word “science” in the above with “business” or “sales” or “sales management” or “career development” or whatever, and the point still applies. The “…clearing we call knowledge” is an eerily descriptive metaphor. Frankly, I find it simultaneously scary and motivating.
The notion that the job of obtaining more knowledge can be never-ending is also exciting!
There will always be more, new, fascinating stuff to discover; to share with clients; to apply to solving existing problems; to design and implement processes and systems to accomplish jobs that don’t even exist yet.
…but it takes continuous, never-ending effort.
The good news is it’s not hard, it’s fun and the rewards are equally never-ending. So at this time of year when we’re all starting to think about making new commitments, how about clearing out more of those “forests of ignorance” in our own brains?