Britannica a dinosaur and Wikipedia the brilliant innovator? Think again!
All Wikipedia did was take an old, old idea – creating a collection of articles about as many topics as possible – put it on the web and opened it up to everybody. And not making a dime, by the way.
If Britannica’s strategy had been nothing more than collecting and publishing, they’d be gone. But they’re still around and thriving. Listen and learn how Britannica’s approach can help your business.