E-Rep: Do You Have One?

It’s no secret that yours truly believes that every “H-Rep” needs an “E-Rep.”  Your electronic alter-ego helps deliver not only your value proposition, but more importantly real, tangible value in terms of information, knowledge and insight.  He/She/It is also on duty 24 X 7 X 365!

So what portions of an E-Rep do you have implemented? Here’s what I have:

  • Web site (of course…)
  • E-mail (of course…)
  • E-Newsletter (2 X per month)
  • Podcast (2 episodes per month)
  • E-Book (2 of them – on web site here, here & here, Google Books & Amazon for Kindle here & here)
  • YouTube Channel
  • Blog (with RSS feed and additional syndication via LinkedIn, Customer Think & FaceBook)
  • Multiple guest posts on multiple blogs along with lots and lots of comments
  • LinkedIn presence (profile, blog, active in multiple groups)
  • Twitter presence (Tweets limited to providing links to what I consider to be valuable content)
  • FaceBook company fan page (at the moment includes
  • Google Profile

What else could/should be on the list?  How much time should an H-rep invest in developing and maintaining a E-Rep?  (I invest approx. 1 hour per day.)  Are you committed to implementing an E-Rep yourself?

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