Ask any sales manager about the need for continuous sales training and you instantly get agreement that it is important. So why isn’t there more of it going on? The fact is, most money spent on sales training is wasted. Typically, it annoys most reps, bores many and is totally forgotten within 30 days.
Listen to why this is so and how to deliver training more effectively.
Thanks for the shout-out, Paul! And double thanks for putting so much more meat on the bones. As you say, “sales is a mixed martial art” and we all need to be pulling best practices from EVERYWHERE ALL THE TIME. – Todd