Does Grandma “get” it? (…B2B social selling, that is)

By May 4, 2013E-Rep

If you’re a B2B sales rep and don’t fully “get” social media selling as it applies to the B2B world, you are toast!  Go find someone who can explain why it’s so essential to their grandma.  Seriously!  Better yet, find a grandma who has built a digital extension herself, an e-Rep!