Follow the link below to read a blog post that will likely strike you immediately as a great idea – then seem like a crazy thing to do – then get you thinking about other creative ways to generate more leads.

Should you move one of your best sales pros into a marketing/sales ops role?

Think about it…

Why your best sales operations candidates are former sales reps

Some of the best demand generation marketers I’ve worked with have actually come from the sales side.  They spent the early part of their career carrying a bag, owning a quota. They know that effective B2B marketing isn’t about pretty pictures and cold lists and flashy trade show booths.  They know that everything boils down … Continued The post Why your best sales operations candidates are former sales reps appeared first on Heinz Marketing.

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