Every sales professional must have an e-Rep for two fundamental reasons:
- When a customer or prospect does an internet search, if you’re not there, your competition will be.
- Time. You don’t have enough. Your customers don’t have enough. An e-Rep save lots and lots of time.
100% of the time, customers will search the internet at the beginning of their buying process. If your e-Rep is not there when they search, YOU are NOT part of that process.
How many times do you repeat the same value proposition, address the same objection, deliver the same product/service overview presentation? Takes time. And do your customers have time to listen precisely when you are available? No. …but your e-Rep is there 24 X 7 X 365. And your customer doesn’t have to try to accurately repeat what you said. Your e-Rep does so perfectly every time.
Every professional sales person must have an e-Rep.