Value Propositions Total Cost of Ownership – A BIGGER deal than you might think All sales professionals need to be deeply versed in the concept of Total Cost of…todd youngbloodJanuary 16, 2013
Value Propositions The BIG (& only) three elements of a strong Value Proposition I almost agree with the following statement: "In B2B marketing, your value proposition can be…todd youngbloodJanuary 9, 2013
Value Propositions You’re wrong again, my friend As my friend and business associate knows, the snarky title of this post is said…todd youngbloodOctober 28, 2011
Value Propositions You Are Too Narrow-Minded (…yes, YOU!!!) Know your customer! Great advice. It's essential for success. But... Even though it's necessary, it's…todd youngbloodSeptember 9, 2011
Value Propositions The Stupendous Worth Of A Compelling Value Proposition It's an old habit. When I read on airplanes and come across an intriguing passage…todd youngbloodAugust 30, 2011
Value Propositions Solving The “Prospecting Problem” CEO of The YPS Group and Dreamland Interactive co-founder Todd Youngblood shares his perspectives on…todd youngbloodJune 13, 2011
Value Propositions Customer focus must be ignored at all cost! "Full Service!" "Total Solution!" "We handle everything!" "We are a customer focused company!" Virtually always,…todd youngbloodSeptember 16, 2010
Value Propositions Consultative Selling. 70’s hype or the path to differentiation? Guest Post by Ray Charland of Lead Dog Selling. The term "Consultative Selling" and it's…todd youngbloodAugust 2, 2010
Value Propositions What You Get Paid For Is NOT What You Sell Had a lunch meeting with a sales exec this past Friday, a prospective client. A…todd youngbloodJuly 26, 2010
Value Propositions How Self-Absorbed Are Your Value Propositions? What's in it for the customer? From day one of a sales career, the necessity…todd youngbloodJuly 13, 2010
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