I hope this doesn’t come across as tooting my own horn too much, but it’s just too cool a story to not share. And, oh by the way, it’s a great example of deploying a content marketing strategy…
My Dreamland Radio partner, Todd Schnick and I recently interviewed the CEO and a technical support specialist from Medical Electronic Attachment and National Electronic Attachment on Community Service Radio. As I listened to the recording, it struck me that we had created a complexly rich and compelling piece of content that both illustrates effective business strategies and sells/markets the services of multiple organizations. The business strategies:
- A “Serve Your Community” corporate culture is good for business (MEA-NEA has a 99% customer retention rate!!!)
- A business talk radio show captures not only great content, but the spirit of and enthusiasm behind that content (Ya’ gotta’ listen to really get what I mean.)
The beneficiaries of the sales/marketing messages:
- Medical Electronic Attachment
- National Electronic Attachment
- Business Technology News Hour
- The Proven Method
- The Love Tour
- Florida Disney Childrens’ Hospital
- Alliance for Children Everywhere
- Georgia Symphony Orchestra
- The YPS Group
- Intrepid
- Dreamland Interactive
Are you kidding me? Eleven different organizations get positive exposure and SEO bumps from a single interview???
And just to put icing on the cake… Listen to the short clip below. Will Williams, the tech support guy, was hoping he could snag a six-month leave of absence to give his musical talents to a humanitarian cause. Lindy Benton, the CEO, made it happen on the spot! And Schnick and I scored tickets to the first show!