Build credibility BEFORE you meet the customer

As a sales rep, you know better than anybody what your customers and prospects need to know. You’ve done your research. You know their issues, challenges and objectives. You know the value they could accrue by using your stuff. They just won’t take the time to meet with you and listen! Well, maybe it’s you that needs to listen up. I think there’s a question that needs answering…

Build credibility BEFORE you meet the customer

Build credibility BEFORE you meet the customer.  Build an e-Rep.