Ever make a sales call that went really, really well? That covered more topics than you had planned? All of which advanced your quest to deliver still more value to your client? (And increase your revenue?) But left a major new opportunity virtually un-discussed?
OK, I need your advice… I followed up a call like the one described above via e-mail the next day on all the action items we identified; theirs and mine. I’ve started working on my own To-Dos and let my key contact know that. Then I got frustrated because I was focused on the long-term strategy that he and I had agreed to seven months ago. Frustrated because a plan’s cooking along seven months into it? Yes!
As I’ve learned more about their business, I see a really powerful sales tool we could deploy, like right now. It’s tangential to the plan – related, but off the path we envisioned. That said, I’m convinced it can drive sales for them – serious volume – almost immediately.
I sent my key contact the video below.
You tell me. Great idea? Good Idea? OK idea? Dumb idea? What on earth were you thinking?