A Selling With Social Media Example

By June 17, 2010E-Rep, Podcast

OK, sales rep or manager, you tell me what, if anything, is wrong with the following scenario:

  • The Situation:
    • A host and co-host interviewing an executive about delivering customer value
    • Streamed live on the web and recorded for podcast and on-demand streaming
  • The Players:
  • The Target Audiences:
    • Manufacturing companies …all of whom extensively need and apply Control System Integration (The executive’s target market)
    • Control System Integrators (The CSIA’s target market)
    • Both of the above (my target market)
  • Who Got Value & How?
    • Executives, managers and professionals at manufacturing companies; they got insights into the power of “Overall Equipment Effectiveness”
    • Avanceon; Marty did a great job of demonstrating his expertise and how his customers can derive value from working with his company
    • Control System Integrators Association; Bob provided an on-demand marketing vehicle for Marty & demonstrated how the CSIA can do the same for any of its current or prospective members
    • Me; I sure hope Marty & Bob give me some brownie points for orchestrating the whole thing and helping them sell a bit more, a bit faster

Unless you’re into manufacturing, you won’t necessarily care about the actual content of the interview.  If you’re responsible for selling something though, I think you might want to listen to a bit of it.  More importantly, think about how you can use this scenario to establish and/or develop relationships with customer executives, while at the same time providing a valuable service to them.

Marty Michael talks about Overall Equipment Effectiveness

NOTE: I need to acknowledge Stone Payton and Todd Schnick of The High Velocity Radio Show.  Those two dudes introduced me to and taught me the concepts above.

Join the discussion 11 Comments

  • Todd Schnick says:

    Hmmm, sounds like a ridiculously brilliant model for all to duplicate. Well done!

  • […] ways to gain quality links to your site and shares an offer you should consider. CLK MarketingCan social media sell your service or product? Todd Youngblood believes so and offers this podcast forum as an example. The forum features Marty […]

  • […] Can social media sell your service or product? Todd Youngblood believes so and offers this podcast forum as an example. The forum features Marty Michael vice president of Avanceon, a Philadelphia area software company specializing in implementing control systems for the manufacturing industry. The target audience, according to Youngblood, includes manufacturers in need of control systems integration to improve their productivity. Notice how the conversation helps Michaels position his company as an expert in the field. Todd Youngblood’s “SPE” Blog […]

  • […] Can social media sell your service or product? Todd Youngblood believes so and offers this podcast forum as an example. The forum features Marty Michael vice president of Avanceon, a Philadelphia area software company specializing in implementing control systems for the manufacturing industry. The target audience, according to Youngblood, includes manufacturers in need of control systems integration to improve their productivity. Notice how the conversation helps Michaels position his company as an expert in the field. Todd Youngblood’s “SPE” Blog […]

  • Todd Schnick says:

    oh, before. thanks very kindly for the mention. lots have been exposed to the model – very few actually make stuff happen with it. kudos to you…

  • Bob Lowe says:

    This was Todd’s brainchild. All the kudos to him. The use of story telling in a radio show is a wonderful way for CSIA to get our CSIA Certified message out there! And for Marty to get Avanceon’s message out too.
    Bob Lowe – CSIA

  • […] Can social media sell your service or product? Todd Youngblood believes so and offers this podcast forum as an example. The forum features Marty Michael vice president of Avanceon, a Philadelphia area software company specializing in implementing control systems for the manufacturing industry. The target audience, according to Youngblood, includes manufacturers in need of control systems integration to improve their productivity. Notice how the conversation helps Michaels position his company as an expert in the field. Todd Youngblood’s “SPE” Blog […]

  • […] as BizSugar member Todd Youngblood insists, if nothing else, social media is a great way to share expertise with a target market of prospects. (Listen to his podcast and check out how expertise in the […]

  • […] Can social media sell your service or product? Todd Youngblood believes so and offers this podcast forum as an example. The forum features Marty Michael vice president of Avanceon, a Philadelphia area software company specializing in implementing control systems for the manufacturing industry. The target audience, according to Youngblood, includes manufacturers in need of control systems integration to improve their productivity. Notice how the conversation helps Michaels position his company as an expert in the field. Todd Youngblood’s “SPE” Blog […]

Leave a Reply