7 Things I Learned From LinkedIn This Week

The key contact in my target market is typically a baby boomer.  (Full disclosure:  I are one.  Born in ’53.)  That’s a tough crowd to engage via social media.  So I asked Paul Castain’s Sales Playbook group how I should go about getting them to use the tools more actively.

Boiled down, here’s the really great advice:

  1. Start with existing connections and contacts and “convert” them one at a time.
  2. Your existing contacts – who already respect you – are the key to helping you “go viral.”
  3. Approach them in your traditional way.  From that perspective, lead them to the new way.
  4. You need a mix of communication methods.  Primarily use the one each individual prefers.  (A timeless tips that applies to web 2.0 as well!)
  5. Forward them stuff via e-mail from a wide variety of social media sources so they see the value of what’s out there via drip, drip, drip… from you.
  6. Share a success story.  Suggest (again, one person at a time) that they share it with others.
  7. Walk them through how you do it (again, one person at a time) to show them how easy and valuable it all is.  (Maybe via a free webinar)

So there you have it.  One more time I hear Mom telling me that nothing comes easily or without persistence.

If you’re a member of the group, you can read the whole discussion here.

Join the discussion 2 Comments

  • Dan Collins says:

    Todd,

    Ahead of the Paul Castain call next week I was doing a bit of research and figured hey maybe I should proactively Link In with the guy who wrote the above tip. Share a story? Well I guess we will get a chance to do that as well as time goes along. I will send you a Linked in request to get the ball rolling. All the best – Dan

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