Knowing your customer’s decision process is critical, but not enough. There’s also the requirement to understand decision criteria and what it is about those criteria that make them important.
Knowing your customer’s decision process is critical, but not enough. There’s also the requirement to understand decision criteria and what it is about those criteria that make them important.
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I REALLY ENJOYED THIS AND FOUND IT VERY HELPFUL! You are so right!
Jaclyn,
Glad you found it helpful! Now we need to get the rest of the group in the habit of asking the questions.
todd