I Am In Sales, So Why Should I Have My Own Blog? 15 Reasons

By October 29, 2010E-Rep

A guest post by Todd Schnick of Dreamland Interactive

We do some work with a large, multi-Billion dollar company.

They have a sales force that numbers around 1,500 people.

And if you asked us, we here at Dreamland Interactive would tell them that EACH AND EVERY one of those 1,500 people should have their very own personal blog.

What?

Wait…

Really?

Yes. You heard me right. And in fact, it is a no brainer. Here’s why:

1. In this digital age, there is so much content out there, you need a place to archive and warehouse all this content, ESPECIALLY content that might be of value to your core target market.

2. This is a great place to put your unique spin on market trends.

3. You can build a resource full of useful articles to answer common questions. So, for instance, if ever anyone asks me if every salesman in a large sales force should have their own personal blog, I can just send them a link to this article… Or this example…when anyone asks me about Twitter Search, I send them THIS ARTICLE.

4. Your own blog can be a place where you share case studies of the unique ways you solved a customer’s problem…

5. You can publish articles about your customers…shine a light on them to make them look good, and help deepen your existing relationship.

6. You can publish articles about your favorite prospects. Write an article about something cool they did, and then share it with them. Trust me when I tell you, but this is way more powerful than a cold call…

7. You can grab a simple video camera, a Flip cam for instance, and record a weekly “How To” video series demonstrating your expertise in your market space. This shows your audience that you have the knowledge, that you can be trusted, and provides a glimpse of how you will serve them if they do business with you…

8. You can publish a FAQ series (Frequently Asked Questions) on your blog. What are the most common questions you are asked, day in and day out…

9. Don’t have time? Bunk. How many hours a day are you hopelessly cold calling prospects that have no interest in hearing from you. Investing 30 minutes a day adding/creating valuable content (drawing people inbound to you) is far more powerful than spamming people’s phones and inboxes…

10. I can’t afford to do this? Bunk. There are plenty of FREE options that you can use to get into the routine of blogging. Blogger, WordPress.com, Tumblr to name just a few. And then, when you want to take it to the next level, you will find it very, very affordable to hire a professional to put together a custom site for you. [can’t find anyone reasonable? call me…] [UPDATE – after publishing – found this helpful article on platforms]

11. Don’t be afraid to share what you know. Don’t get trapped by “they won’t need to hire me if I tell them everything I know” problem. I assure you, the knowledge is out there. They will find it somewhere else. Why don’t you be the one to provide it, and be their solution and resource?

12. Survey your customers and prospects. What kind of resources are they looking for to help in their buying decisions? Provide those on your personal blog. Be the “Go To” guy…

13. Mix in some personal stuff on your blog too. You can talk about your children, your hobbies, the non-profits you support, your favorite books. People like doing business with people they know. Talking about you and what moves you makes you human. People like doing business with humans too. Not robots…

14. Be sure to keep your message consistent with the company message, especially if you are a salesman working direct for the company. Assuming your company is blogging and sharing content with their own audience, you can repurpose that same material on your blog too…

15. If you are active on the social web (LinkedIn, Facebook, Twitter), your blog becomes a nice hub for all of that activity. It becomes your “virtual office” where LinkedIn, Facebook, and Twitter are the business networking “events” you leave your office to attend…

Just think of your blog, that doesn’t need to be all fancy schmancy to be effective, as your virtual marketing resource center. A quiver full of arrows that you can fire at your prospects when an opportunity presents itself to answer their question, or overcome their challenge, or just be a service…

So, why haven’t you started your own blog?

Join the discussion 9 Comments

Leave a Reply