Establishing & Nurturing Executive Level Business Relationships

Trade Show Radio is extraordinarily effective at establishing and nurturing business relationships with senior, C-level executives.  Bold statement?  You bet it is!  It’s also a fact.  Watch the videos below to learn about the intellectual underpinnings of the Trade Show radio process.  Then listen to the customer testimonials.  Then give us a call at 678-429-7452.

Trade Show Radio builds business relationships with value that cascades from the show hosts, to the customer, to the customer’s customer to the customer’s customer’s customer.

Click here to listen to a customer's perspective...


 

Part 1: Before, During & After – The Trade Show Radio Triple Play

It’s not a trade show, it’s a trade show process.  And it’s not Trade Show Radio.  That too, is a process.  The “Before” part of the process provides a means to establish or nurture business relationships at least once, more likely twice, before the show.

Click here to listen to a customer's perspective...


Part 2: Before, During & After – The Trade Show Radio Triple Play

Trade Show Radio provides a one-two-three punch impact during the show.

Click here to listen to a customer's perspective...

 


Part 3: Before, During & After – The Trade Show Radio Triple Play

Trade Show Radio leaves your customer exec anxious to hear from you after  the show.

Click here to listen to a customer's perspective...

“It has without a doubt helped our bottom line; helped us increase revenue.”

What are the key objectives for your next Trade Show?

If we had to guess:

  1. Connect with decision-makers of prospective customers
  2. Deepen relationships with customers, partners & suppliers.
  3. Identify new sales opportunities
  4. Educate your market
  5. Grab the attention of prospects you didn’t even know existed

...and sell something!

"Dreamland Radio has completely changed the way we prospect. They are now an intricate part of our strategy pertaining to trade shows." [Publisher of VertMarkets]


Listen to a client with a totally transformed trade show strategy...

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BENEFITS OF TRADE SHOW RADIO:

1. Easier to reach out to prospects in advance of the show -- easier to schedule a radio appearance than to schedule a sales call.

2. Allows you to shine a light on existing customers and advertisers.

3. Allows you to shine a light on new PROSPECTS, and advance the sales process.

New York City
New York City

4. Generates killer content for your website, blog, social media platforms, print, and e-newsletters.

5. Gives your guests content to share on THEIR OWN content delivery vehicles, which also gives you added exposure.

6. Pure and simple, this is a kick-butt sales call.

Drawing crowds in Orlando...

7. Allows you to salvage an unhappy customer by shining a light on them, and giving them additional exposure and a positive experience. Getting them on the radio might just turn the tide...

8. Gives your guests a memorable experience. My favorite moments come when show guests ask their staff to take their picture on set, usually because they've never been on the radio before...

9. Generates buzz for your organization at the trade show.

Sensus
Kansas City

10. Your show becomes a social object that people talk about. Especially if you give them some token to recognize their appearance on your show, such as a button to pin to their lanyard...

11. CEO's will walk across giant convention centers to come direct to YOUR booth.

12. Gives your staff something fun to talk about and promote whilst they walk the trade show floor.

We travel anywhere...

13. Gives your staff leverage to offer something unique when they meet new CEOs and prospects at the show.

14. Trade Show Radio is a differentiator. Not many organizations are doing it. Yet...

15. CEOs follow-up with you, about when they will get their mp3 file of their appearance. Think about that...CEOs wanting to hear from you....

 

Interested in exploring this idea for your next show?

Call or email today, and we can brainstorm on how to integrate this into your trade show strategy: Email here or call 678-429-7452.