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	<title>Think About It... the e-book version &#187; E-Rep</title>
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	<description>Challenging ideas to accelerate the methodical, relentless, continuous improvement of your sales process</description>
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		<title>Is Thought Leadership Really All That Important?</title>
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		<pubDate>Tue, 05 Jan 2010 18:43:31 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[E-Rep]]></category>

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		<description><![CDATA[by Todd Youngblood Regardless of what all the social media pundits say, not everyone needs or should even try to jump on the “thought leadership” bandwagon and use these new tools. It’s more important for sales professionals, managers and executives to ensure that the message: Highlights value customers can accrue Reflects what you can actually [...]]]></description>
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		<title>Is your E-Rep any good?</title>
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		<pubDate>Mon, 21 Dec 2009 12:29:17 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[E-Rep]]></category>

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		<description><![CDATA[by Todd Youngblood As a sales rep, you know better than anybody what your customers and prospects need to know. You&#8217;ve done your research. You know their issues, challenges and objectives. You know the value they could accrue by using your stuff. They just won&#8217;t take the time to meet with you and listen! Well, [...]]]></description>
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