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	<title>Think About It... the e-book version &#187; Differentiation</title>
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	<description>Challenging ideas to accelerate the methodical, relentless, continuous improvement of your sales process</description>
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		<title>I Was Wrong About Proposals</title>
		<link>http://ypsgroup.com/tai/best-practices/i-was-wrong-about-proposals/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=i-was-wrong-about-proposals</link>
		<comments>http://ypsgroup.com/tai/best-practices/i-was-wrong-about-proposals/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 20:43:26 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=372</guid>
		<description><![CDATA[For years, I&#8217;ve ranted at sales reps and managers about how utterly dumb it is to &#8220;submit a quote&#8221; to a customer.  A traditional quote does nothing more than list items for sale, prices, totals, discounts and net price.  It provides no differentiation whatever and reinforces the fact that you have nothing more to offer [...]]]></description>
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		<title>Four facts all sales reps should always keep in mind</title>
		<link>http://ypsgroup.com/tai/differentiation/four-facts-all-sales-reps-should-always-keep-in-mind/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=four-facts-all-sales-reps-should-always-keep-in-mind</link>
		<comments>http://ypsgroup.com/tai/differentiation/four-facts-all-sales-reps-should-always-keep-in-mind/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 12:20:15 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=328</guid>
		<description><![CDATA[by Todd Youngblood We are all conditioned to always remembering that the customer is always right. That&#8217;s a good thing in general, but do we take it too far? Like most bits of wisdom that stand the test of time, &#8220;the customer is always right&#8221; applies most of the time. Most &#8211; not all &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s the best way to make your verbal statements more compelling?</title>
		<link>http://ypsgroup.com/tai/differentiation/whats-the-best-way-to-make-your-verbal-statements-more-compelling/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-the-best-way-to-make-your-verbal-statements-more-compelling</link>
		<comments>http://ypsgroup.com/tai/differentiation/whats-the-best-way-to-make-your-verbal-statements-more-compelling/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 12:14:35 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=313</guid>
		<description><![CDATA[by Todd Youngblood It&#8217;s January. It&#8217;s time to make (and stick to) another one of those &#8220;I know it makes sense and it&#8217;s good for me and I really need to make time for it&#8221; resolutions. Have you ever had what seemed like a great idea pop into your head while taking a shower or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Another Spin on Value Propositions</title>
		<link>http://ypsgroup.com/tai/differentiation/another-spin-on-value-propositions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=another-spin-on-value-propositions</link>
		<comments>http://ypsgroup.com/tai/differentiation/another-spin-on-value-propositions/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 11:32:01 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=282</guid>
		<description><![CDATA[by Todd Youngblood Quite often the inspiration for a great sales idea comes from a source way outside our industry or normal frame of reference. What follows is a story about a really creative value proposition. How can you use its message for your own business? Rep after rep after rep tells me it&#8217;s much [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Think and act like business manager</title>
		<link>http://ypsgroup.com/tai/differentiation/think-and-act-like-business-manager/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=think-and-act-like-business-manager</link>
		<comments>http://ypsgroup.com/tai/differentiation/think-and-act-like-business-manager/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 11:24:39 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=270</guid>
		<description><![CDATA[by Todd Youngblood The traditional role of sales rep as provider of information is obsolete. That role got outsourced to Google because it&#8217;s a lot faster and easier that way. If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it&#8217;s accessible via Google, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Any dolt can solve an easy problem</title>
		<link>http://ypsgroup.com/tai/differentiation/any-dolt-can-solve-an-easy-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=any-dolt-can-solve-an-easy-problem</link>
		<comments>http://ypsgroup.com/tai/differentiation/any-dolt-can-solve-an-easy-problem/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 21:09:19 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=239</guid>
		<description><![CDATA[by Todd Youngblood Sales reps tend to take great pride in the fact that they are problem-solvers. The ability to package and deliver a set of products and services to address customer issues is, in fact, a critical sales skill. The trouble sets in when you take a look at what kinds of problems you&#8217;re [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Try swimming in a blue ocean</title>
		<link>http://ypsgroup.com/tai/differentiation/try-swimming-in-a-blue-ocean/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=try-swimming-in-a-blue-ocean</link>
		<comments>http://ypsgroup.com/tai/differentiation/try-swimming-in-a-blue-ocean/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 21:08:04 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=237</guid>
		<description><![CDATA[by Todd Youngblood Now and then a great idea re-emerges in new context and gets us thinking again. Blue Ocean Strategy by Kim &#38; Mauborgne has one of those notions. When I was eight, my little league baseball coach gave me a bit of advice. As a batter, I was making contact with the ball, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>They don&#8217;t care about you. They don&#8217;t care about your products. They don&#8217;t care about your company.</title>
		<link>http://ypsgroup.com/tai/differentiation/they-dont-care-about-you-they-dont-care-about-your-products-they-dont-care-about-your-company/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=they-dont-care-about-you-they-dont-care-about-your-products-they-dont-care-about-your-company</link>
		<comments>http://ypsgroup.com/tai/differentiation/they-dont-care-about-you-they-dont-care-about-your-products-they-dont-care-about-your-company/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 17:21:48 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=225</guid>
		<description><![CDATA[by Todd Youngblood Customers are a demanding bunch. They have to be because of the intensity of the competition they face and the fact that their customers are just as demanding. It puts a sales pro who genuinely cares about the customer in an odd situation because&#8230; They only care about your ability to repeatedly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Value add is dead</title>
		<link>http://ypsgroup.com/tai/differentiation/value-add-is-dead/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=value-add-is-dead</link>
		<comments>http://ypsgroup.com/tai/differentiation/value-add-is-dead/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 17:19:09 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=219</guid>
		<description><![CDATA[by Todd Youngblood If ever there was a concept so over-used, over-hyped and worn-out to the point of uselessness, it&#8217;s the whole notion of value-add. At one time, pouring more value into your product or service and getting really good at articulating that value add was an advanced selling strategy. Are you still stuck in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where do needs come from?</title>
		<link>http://ypsgroup.com/tai/differentiation/where-do-needs-come-from/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=where-do-needs-come-from</link>
		<comments>http://ypsgroup.com/tai/differentiation/where-do-needs-come-from/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 17:16:10 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/tai/?p=215</guid>
		<description><![CDATA[by Todd Youngblood Nobody needs to be convinced that a pro-active selling style is preferable to a re-active one. The challenge lies in learning how to become more pro-active; in getting better at anticipating needs customers will have as opposed to reacting to the ones they already do have. Customers buy the things they need. [...]]]></description>
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