Think About It… the e-book version

by Todd Youngblood

The whole concept of “Best Practices” has great intuitive appeal. How can you possibly argue against using procedures that are proven, efficient and cost effective? Given that, a formal, “living” document that contains best practices for each step in the sales process is a must for every sales organization.

It’s not hard to do. The knowledge is already there, just spread out among the brains of all your people. Get them to write it down! Get everybody to write down his or her personal best sales practices. Assign someone to collect and organize them all into a book – preferably an electronic one. Make it required reading. Constantly revise it, upgrade it and improve it. Make it an integral part of the sales and sales management process.

Your payoff will be an intense focus on pursuing excellence in sales. Start now! Do it purposefully!