It’s all about the data analytics! And to make them useful, diagnostic tools are a must. Enter Exhibit Surveys and it’s CEO & President Skip Cox. Listen to some great insights.
- 9,400 shows and growing!
- Events still command the largest percentage of the marketing budget (14-15%)
- The world today is focused on data analytics
- …and focus on the “target” portion of the audience, not the entire audience
- We’re doing a good job of getting the right people to attend – we’re not so good at engaging them
- …and what to DO about it
- Focus on value – the effectiveness of events achieving results – vs. cost
- It’s sales, it’s marketing, it’s brand performance
- Create more meaningful experiences!
Wow. We covered a lot of ground in this discussion!