With 30+ years in the event/trade show world, Jim Wurm, Executive Director of the Exhibit & Event Marketers Association has a ton of hard-earned perspective. We covered a wide range of topics including:
- The future of face-to-face marketing
- A perspective on metrics in the digital space vs. the event/show
- Only 6% of marketing execs feel they can effectively measure the outcomes of an event (…and an E2MA tool that can help overcome that issue!)
- Enterprise-wide Engagement
- Professional Certification
- Technology – Share the data!!!
- Collaboration with IAEE, the CMO Council and other industry organizaitons
…and a whole slew of best practices sprinkled throughout the the conversation.