As we spoke, the phrase “mind-shift” kept popping into my head. There’s an awful lot of change in the trade show business – new technology, new processes, new applications, new players. How to get your brain around it all???
Maybe you need to have a conversation with Dharmesh Dayabhai, VP of Marketing for Streampoint Solutions. Our wide-ranging conversation covered things like:
- The expanding trade show ecosystem
- New technologies (like plastic badges; there’s more to it than it appears)
- Thinking in terms of Loyalty Programs
- The necessity of APIs in registration/hotel software
- Branding – we could be doing SO much more
- Integration issues and what to do about them
- New industry players – like Airbnb & Uber – Get ready!
A lot of food for thought in this conversation. Don’t miss it!