If you think the trade show is dead or dying, consider this…
The economic impact of trade shows in the U.S. alone is $80 Billion annually.
And that’s just what organizations are spending to conduct, exhibit at and attend trade shows. It does not count any of the sales that are made and/or advanced at the shows.
Hear it straight from the President & CEO of the International Association of Exhibitions & Events, David DuBois. Among other things, we discuss:
- There have been 20 consecutive quarters of growth in the trade show industry no matter how you measure it
- What to do before, during and after a trade show to maximize your ROI
- 30% (30%!!!) of leads from trades shows never get followed-up
- What millennials think of trade shows
This discussion will change the way you think about trade shows! To get the real inside scoop, consider a trip to Baltimore this December to attend Expo Expo.
An Excellent Trade Show Display