Bill Ramsey sees himself as a hunter/gatherer of stories. And as we all know, story-telling is a great, if not the best, way to communicate – i.e., sell! That focus serves him well in his role as Founder and Grand Pooba of The Fireside Network.
This discussion touches on an eclectic array of topics, all tied back to important sales leadership skills. Some of things we kicked around:
- Why tell stories?
- How to craft your message in the context of story-telling
- Un-sanitize your stories! Share the “ugly”
- Networking and getting to decision-makers
- Value Proposistions
DO NOT miss the the conversation about value props! Bill has a spin on getting better at them that is truly unique. Also, follow his advice and learn a bit more about the Pixar Story Model.