Ideas!

You know your products and services have value to your prospects.  You also know that people are starved for knowledge about adding value.  So why don't they want to talk to you?

"To interrupt is to be rude.  Traditional prospecting is an interruption."

Speaking of rocks and hard places...  100% of the decision makers you are chasing are both knowledge seekers and interruption avoiders.  A tough gate-keeper plus hiding behind voice-mail can eliminate interruptions.  Paradoxically, those tactics also dramatically reduce the flow of knowledge.

Maybe the idea of "Permission Marketing" can help resolve this dilemma.

If a prospect is "not interested at this time", the implication is that at some time he or she will be interested.  Why not politely ask for permission not only to check back in the future, but also to periodically provide bits of useful knowledge?  (...like maybe via a less-than-60-seconds-to-read monthly newsletter...)

You may or may not remember, but you gave us permission to send this to you.  Would you believe that since January, 2001, a monthly average of 22% of your fellow recipients have responded to us in some way?  22%!!!

That statistic tells me a few things.  

We're reaching the point where asking for permission to send Ideas! might become our only marketing program.  (In other words, all by itself, the Ideas! permission marketing campaign is producing almost enough leads for us to make our numbers.)

Hmmmm...

Think about it…