Ideas!
Start Writing &
Revising Your Sales Best Practices Book …NOW!
The whole concept of “Best Practices” has great
intuitive appeal. How can you
possibly argue against using procedures that are proven, efficient and cost
effective? Given that, a formal,
“living” document that contains best practices for each step in the sales
process is a must for every sales organization.
It’s not hard to do.
The knowledge is already there, just spread out among the brains of all
your people. Get them to write it
down! Get everybody to write down
his or her personal best sales practices. Assign
someone to collect and organize them all into a book – preferably an
electronic one. Make it required
reading. Constantly revise it,
upgrade it and improve it. Make it
an integral part of the sales and sales management process.
Your payoff will be an intense focus on pursuing excellence
in sales.
Start now! Do
it purposefully!
Think
about it…
