Tag Archives: Social Media

What Did I Just Learn From MBA Candidates?

I just learned what I know is an important lesson.  I’m still trying to figure out exactly what it is though, and what to do with it.  First, some background…
My extra-business passion is trying to make Acworth, my adopted home town in Cobb County GA, the coolest community there is.  I’ve chosen to help do [...]

The 2nd Best Learning Tool There Is

Every sales rep, manager and executive must have, use, add to and delete from an RSS Reader.  It’s a truly outstanding means to feed your brain and ensure a habit of life-long learning.  In my view, it’s the 2nd best one out there.
Given their power and how long they’ve been around, I had assumed pretty [...]

Every “H-Rep” Needs An “E-Rep”

by Todd Youngblood
That is, every Human Rep needs an Electronic Rep to help execute the extraordinarily challenging job of Sales Rep.  Even if you don’t (yet) agree that every one of us must have an electronic alter-ego, you’d be hard-pressed to argue that you couldn’t use some extra help in getting your job done well.
Here’s [...]

We passed 6 million other companies in 60 days

by Todd Youngblood
In late September ’09, I decided to seriously investigate and begin incorporating web 2.0 and social media into my company’s sales and marketing.  The inspiration for this one-man effort sprang from the passion, conviction and know-how of Stone Payton and Todd Schnick who interviewed me for their High Velocity Radio Show.
At that time, [...]

Your social media paradigm is probably terribly wrong

by Todd Youngblood
OK, OK, I know the whole paradigm-shifting thing is so 80s…  It’s just that the term “social media” is so bad, wrong-headed and misleading that it’s driving business-people away from a DYNAMITE set of sales tools.
DO NOT think of Blogs, Twitter, FaceBook and the like in the context of E-mail.
We give every e-mail [...]

Six degrees of separation? Or is it five? Maybe four? Even three?

by Todd Youngblood
The idea that any of us is at most six steps away from a connection with anyone else on the planet has been around since the early part of the 20th century. A web conference/conversation with a Bermuda-based client yesterday put the notion in whole new perspective.
And it’s a perspective with HUGE implications [...]

Was it lunch or a lesson in selling with technology?

by Todd Youngblood
I never heard of Dreamland.  24 hours ago I couldn’t have told you it’s in Birmingham, AL.   20 minutes before I parked in front the place I didn’t know it’s a legendary barbecue joint.  So how on earth did they convince me to buy three lunches from them?
Here’s the story…  Two colleagues and [...]

Social media is a fantastic B2B sales tool, but only AFTER you train them

by Todd Youngblood
Had one of those flashes of insight today. This time with regard to the effectiveness of social media for B2B sales and marketing. My conclusion is: Social media is fabulous, but only after your prospects and customers are trained on how to use social media. Grunt through the background info here, the B2B [...]

Did Google screw up big time; or did they just transform B2B Social Media into a MUST-DO-NOW?

by Todd Youngblood
I could suggest that since Google keeps hitting home runs, you ought to brush up on the newly announced Google Social Search (external link). That wouldn’t be bad advice given that quite a few, pretty obscure early adopters of their past technologies have become famous and made a fortune. I won’t, though. I [...]