Tag Archives: Social Media

Dunbar 150 – Dreamland 45,000

Thanks for coming back! Please use the comment function below to let me know what issues are on your mind and what you’re thinking about. RSS Feed Two colleagues and I have decided to profoundly change the way B2B sales is executed.  (Really… We did…) It all started last November at a barbecue joint in [...]

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A Selling With Social Media Example

OK, sales rep or manager, you tell me what, if anything, is wrong with the following scenario: The Situation: A host and co-host interviewing an executive about delivering customer value Streamed live on the web and recorded for podcast and on-demand streaming The Players: An executive, Marty Michael, VP of Enterprise Software Solutions at Avanceon [...]

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That Would Be Too Hard And I’m Already Too Busy

To get into the proper mindset, re-read the title of this post in the most weepy, whiney tone you can imagine.  Got that annoying eeeesssssshhhhhh feeling?  Good. Because that’s the feeling I invariably get from sales managers and reps when discussing E-Rep for the first time.  That’s “E” as in “Electronic.”  Every “H” or “Human” [...]

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E-Rep: Do You Have One?

It’s no secret that yours truly believes that every “H-Rep” needs an “E-Rep.”  Your electronic alter-ego helps deliver not only your value proposition, but more importantly real, tangible value in terms of information, knowledge and insight.  He/She/It is also on duty 24 X 7 X 365! So what portions of an E-Rep do you have [...]

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Social Media Schizophrenia

It’s a bird!  It’s a plane!  No, it’s Social Media! It’s no secret that I firmly believe Every H-Rep Needs and E-Rep.  Your electronic alter-ego’s 24 X 7 X 365 work ethic alone is a compelling enough reason to have one. If all the web 2.0 and social media tools are a brave new world [...]

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7 Things I Learned From LinkedIn This Week

The key contact in my target market is typically a baby boomer.  (Full disclosure:  I are one.  Born in ’53.)  That’s a tough crowd to engage via social media.  So I asked Paul Castain’s Sales Playbook group how I should go about getting them to use the tools more actively. Boiled down, here’s the really [...]

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What Did I Just Learn From MBA Candidates?

I just learned what I know is an important lesson.  I’m still trying to figure out exactly what it is though, and what to do with it.  First, some background… My extra-business passion is trying to make Acworth, my adopted home town in Cobb County GA, the coolest community there is.  I’ve chosen to help [...]

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The 2nd Best Learning Tool There Is

Every sales rep, manager and executive must have, use, add to and delete from an RSS Reader.  It’s a truly outstanding means to feed your brain and ensure a habit of life-long learning.  In my view, it’s the 2nd best one out there. Given their power and how long they’ve been around, I had assumed [...]

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Every “H-Rep” Needs An “E-Rep”

by Todd Youngblood That is, every Human Rep needs an Electronic Rep to help execute the extraordinarily challenging job of Sales Rep.  Even if you don’t (yet) agree that every one of us must have an electronic alter-ego, you’d be hard-pressed to argue that you couldn’t use some extra help in getting your job done [...]

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We passed 6 million other companies in 60 days

by Todd Youngblood In late September ’09, I decided to seriously investigate and begin incorporating web 2.0 and social media into my company’s sales and marketing.  The inspiration for this one-man effort sprang from the passion, conviction and know-how of Stone Payton and Todd Schnick who interviewed me for their High Velocity Radio Show. At [...]

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