Tag Archives: Social Media

Fire all the sales managers?

Firing all the sales managers is NOT a totally crazy idea. CRM systems and collaboration tools (social media-based and otherwise) can do a whole lot of mentoring. That’s two BIG, off-loadable sales management tasks right there….

Yet Another Signal That “Every h-Rep Needs An e-Rep”

Dreamland Interactive, a business partner of The YPS Group, took a major step in its ability to deliver e-Rep content development services.  Their new radio studio in Atlanta, GA was specifically designed to support business talk radio and help clients solve the prospecting problem.

It’s no secret that I am a huge believer in the 24 [...]

e-Rep Strikes Again!

Here’s the chronology:

11/25/04 – Initial telephone contact with company president
12/17/04 – The one and only face-to-face meeting (…with the president mainly, plus a brief conversation with the founder)
12/21/04 – Original proposal for a Sales Excellence Council
01/10/05 – Opportunity recorded in my CRM as “Closed-Lost”
01/10/05 through 04/18/11 – Not a single conversation or e-mail for over [...]

I Said It Wouldn’t Happen. I Was Wrong

I can get away with telling Todd Schnick he’s out of his mind because he’s my partner and my friend.  (…and the fact is, sometimes I really do think he’s nuts.)  He’s also, as Anthony Iaanorino has said, “wicked smart.”
He’s broken a significant chuck of the code on how to use social media to engage [...]

“Death Of All Sales Reps”

Arthur Miller’s Death Of A Salesman has been one of my personal favorite plays for years.  The tragic figure of Willy Loman has always been inspiring to me in an “anti-hero” sort of way.  Someone as sharp as me can easily spot Willy’s weaknesses and flaws of course, and avoid them!
Then I read Have We [...]

Dunbar 150 – Dreamland 45,000

Two colleagues and I have decided to profoundly change the way B2B sales is executed.  (Really… We did…)
It all started last November at a barbecue joint in Birmingham, AL.  (Read about our Dreamland experience.)  At the time, none of us knew the other two also had the Don Quixote gene, ever-ready to embark on a [...]

A Selling With Social Media Example

OK, sales rep or manager, you tell me what, if anything, is wrong with the following scenario:

The Situation:

A host and co-host interviewing an executive about delivering customer value
Streamed live on the web and recorded for podcast and on-demand streaming

The Players:

An executive, Marty Michael, VP of Enterprise Software Solutions at Avanceon
A co-host, Bob Lowe, Executive Director [...]

That Would Be Too Hard And I’m Already Too Busy

To get into the proper mindset, re-read the title of this post in the most weepy, whiney tone you can imagine.  Got that annoying eeeesssssshhhhhh feeling?  Good.
Because that’s the feeling I invariably get from sales managers and reps when discussing E-Rep for the first time.  That’s “E” as in “Electronic.”  Every “H” or “Human” rep [...]

E-Rep: Do You Have One?

It’s no secret that yours truly believes that every “H-Rep” needs an “E-Rep.”  Your electronic alter-ego helps deliver not only your value proposition, but more importantly real, tangible value in terms of information, knowledge and insight.  He/She/It is also on duty 24 X 7 X 365!
So what portions of an E-Rep [...]

Social Media Schizophrenia

It’s a bird!  It’s a plane!  No, it’s Social Media!
It’s no secret that I firmly believe Every H-Rep Needs and E-Rep.  Your electronic alter-ego’s 24 X 7 X 365 work ethic alone is a compelling enough reason to have one.
If all the web 2.0 and social media tools are a brave new world for you [...]