A case for aggressively sharing every ounce of knowledge you have.
What do think? Brilliant or crazy?
A case for aggressively sharing every ounce of knowledge you have.
What do think? Brilliant or crazy?
The first draft of this post started with the recommendation that all sales reps should start a blog. After pondering a bit on the reasons behind the recommendation though, it became clear that a prediction was more appropriate.
All sales reps will blog.
I’m not sure when the prediction will come to pass, but, with the exception [...]
First a chain of logic, then a case in point… (I’ll assume you possess valuable knowledge.)
Fact: The more valuable the knowledge you possess, the more valuable you are to your customers
Fact: As more customers and prospects realize you have valuable knowledge, the more they will seek your advice and the more they will buy [...]