Tag Archives: Sell

“GO VIRAL!!!” vs. “go viral”

March 6, 2012 – 3:52 pm

Get viewed by more than a million people in less than a week. That’s the generally accepted minimum for “going viral.” Let’s just go with that as a definition for now.
Going viral is the benchmark. It’s the essential badge of honor that differentiates between a legitimately talented marketer and a wanna’ be. If one of [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , | Comments (0)

e-Rep Strikes Again!

May 7, 2011 – 9:35 am

Here’s the chronology:

11/25/04 – Initial telephone contact with company president
12/17/04 – The one and only face-to-face meeting (…with the president mainly, plus a brief conversation with the founder)
12/21/04 – Original proposal for a Sales Excellence Council
01/10/05 – Opportunity recorded in my CRM as “Closed-Lost”
01/10/05 through 04/18/11 – Not a single conversation or e-mail for over [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , | Comments (0)

Think Audience of 1

March 4, 2011 – 8:45 am

I’ve said it before and I’ll say it again and again and again…  Every h-Rep needs an e-Rep. That is, every human sales rep needs an electronic alter-ego; a highly personalized, customized, electronic version of him or herself.  I repeat the refrain for two reasons:

It is unequivocally true
Appalling few sales reps have bothered to create [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , , | Comments (0)

Are You In Group 1, 2, Or 3?

August 30, 2010 – 5:47 am

(Note:  If you happen to be a mentor or sales manager, please do your “mentee” or team a favor and pass this along.)
Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows.  Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the [...]

By Todd Youngblood | Posted in Planning | Also tagged , , | Comments (2)

Was it lunch or a lesson in selling with technology?

November 26, 2009 – 1:41 pm

by Todd Youngblood
I never heard of Dreamland.  24 hours ago I couldn’t have told you it’s in Birmingham, AL.   20 minutes before I parked in front the place I didn’t know it’s a legendary barbecue joint.  So how on earth did they convince me to buy three lunches from them?
Here’s the story…  Two colleagues and [...]

By admin | Posted in Learn! | Also tagged , | Comments (5)

Social media is a fantastic B2B sales tool, but only AFTER you train them

November 26, 2009 – 1:39 pm

by Todd Youngblood
Had one of those flashes of insight today. This time with regard to the effectiveness of social media for B2B sales and marketing. My conclusion is: Social media is fabulous, but only after your prospects and customers are trained on how to use social media. Grunt through the background info here, the B2B [...]

By admin | Posted in Social Media | Also tagged , | Comments (0)