Tag Archives: Sales

“GO VIRAL!!!” vs. “go viral”

Get viewed by more than a million people in less than a week. That’s the generally accepted minimum for “going viral.” Let’s just go with that as a definition for now.
Going viral is the benchmark. It’s the essential badge of honor that differentiates between a legitimately talented marketer and a wanna’ be. If one of [...]

Are You In Group 1, 2, Or 3?

(Note:  If you happen to be a mentor or sales manager, please do your “mentee” or team a favor and pass this along.)
Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows.  Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the [...]

Social media is a fantastic B2B sales tool, but only AFTER you train them

by Todd Youngblood
Had one of those flashes of insight today. This time with regard to the effectiveness of social media for B2B sales and marketing. My conclusion is: Social media is fabulous, but only after your prospects and customers are trained on how to use social media. Grunt through the background info here, the B2B [...]