Tag Archives: Sales Process

Brian Gardner on Sales Thinker Radio

Brian Gardner, President and Co-Founder of Selltis offers perspectives on sales process, leverage of information, team selling and sales success on Sales Thinker Radio.
Brian emphasizes the need for a CRM partner with deep knowledge of your business, your customers’ businesses and industry.  It’s not about the tool.  It’s about a holistic understanding of the entire [...]

Forget About “The Buyer’s Journey”

Don’t get me wrong. The notion of “The Buyer’s Journey” was a great leap forward – was. It remains extremely useful as a concept to prevent a “blinders on” focus on your sales process. Yes, you must have and follow a proven sales process; one that by definition is [...]

Are You In Group 1, 2, Or 3?

(Note:  If you happen to be a mentor or sales manager, please do your “mentee” or team a favor and pass this along.)
Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows.  Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the [...]