A successful harvest Here at Dreamland we are always discussing new ways to adapt what we do to better fit our clients’ needs. During these discussions there always seems to be one or two new bits of jargon that seem to stick around. This week there is one that I just can’t seem to shake […]
Think before you post Put yourself into the shoes of the decision-maker. If you can skim through some text, or listen to a short audio or watch a quick video to acquire some chunk of information or garner a bit more insight into some topic, why on earth would you burn all the time required […]
Publish or Perish You simply MUST be there when they, the buyer, do a Google search. To be there, you must publish. You must continuously publish strong, compelling content that showcases your value at every stage of the customer’s buying process. It’s just that simple. Any questions?
Make no mistake. Do NOT kid yourself. If you are in sales, you are in the publishing business. It’s a new niche of the publishing world, but one that’s real, and more importantly, at the front end of virtually every buying process. Consider a typical business buying process. It consists of stages like: Develop the […]
Yes. Do it to establish and/or nurture relationships with customer decision makers. Yes, it will require a good bit of effort. No, you don’t have to write the whole thing. In fact, it’s better if you don’t write it! Position and think of the project as prospecting. That’s right, publishing an e-Book can be all […]