Do you really know what your customers are thinking? Do you know what they value? Do you know which ones are complaining? About what? David Line, President of InfoSearch International discusses how market research combined with intelligent statistical analysis can be used to build market share. David Line, President of InfoSearch International
Readers of this blog have seen a lot about the indispensable value of metrics. First, ya’ gotta’ have a defined process. Then ya’ gotta’ measure it. That’s the only way to know if improvement has occurred or not, and at what rate. It’s the only way you can prove your dedication to continuous improvement. Show […]
“A man with one watch knows what time it is; a man with two watches is never quite sure.” – Mark Twain Yes, metrics are essential. BUT, make sure you’re sure what they’re telling you!
A comment on one of my recent posts about forecasting really got me thinking. Here’s the comment, “Managers, grow a backbone. Hold your people accountable and stop accepting excuses.” My knee-jerk reaction was violent agreement. Then I started thinking… How effective is Atilla The Hun style management? How did I and would I react to […]
As a group, sales managers are not big on “managing by the numbers.” Only a very few use more than a half-dozen or so measurements to monitor the quality and effectiveness of sales performance. Most rely on two, revenue and profit. They are the ultimate indicators of success, right? Why would anyone need to know […]