Marketing | Todd Youngblood's "SPE" Blog

Tag Archives: Marketing

Moving Everything From Raw Meat To Hand Grenades!

March 1, 2011 – 12:45 pm

Jay Schoenwaelder discusses how Dorner conveyor systems are being used to move everything from raw meat to hand grenades. What an eye-opener! Think about the challenges in marketing a set of solutions into 1,200 different industries.
From CAD Tools, to a worldwide network of specialized distributors to YouTube and FaceBook, Dorner is applying a rich, integrated [...]

By Todd Youngblood | Posted in Radio | Also tagged Differentiation | Comments (0)

Building Market Share With Market Research

February 8, 2011 – 10:09 pm

Do you really know what your customers are thinking? Do you know what they value? Do you know which ones are complaining? About what?
David Line, President of InfoSearch International discusses how market research combined with intelligent statistical analysis can be used to build market share.

By Todd Youngblood | Posted in Radio | Also tagged David Line, InfoSearch, Metrics | Comments (0)

Radio – A Whole New Ball Game

January 20, 2011 – 11:06 am

It’s happened to me again… A whole chunk of my knowledge about sales and marketing just got blown up; has become utterly obsolete. I’m specifically talking about radio.
For years, I “knew” that radio had very little if any potential in the world of B2B sales and marketing. Sure it’s great for B2C, but that’s about [...]

By Todd Youngblood | Posted in Radio | Also tagged Best Practices, Radio, Solve The Prospecting Problem | Comments (1)

Do You Listen To Your Customers?

September 8, 2010 – 10:02 pm

Well, do ya’??? It’s so, so easy to say, “Of course! I’m not a silver-tongued devil, I’m a silver-eared devil.”
OK, let’s say you actually do listen intently after you ask a question. Let’s also say you’re constantly alert for stray comments, body language and all the little nuances of customer communication. With all [...]

By Todd Youngblood | Posted in E-Rep | Also tagged E-Rep, Listen! | Comments (2)

E-Rep: Do You Have One?

May 24, 2010 – 9:05 am

It’s no secret that yours truly believes that every “H-Rep” needs an “E-Rep.” Your electronic alter-ego helps deliver not only your value proposition, but more importantly real, tangible value in terms of information, knowledge and insight. He/She/It is also on duty 24 X 7 X 365!
So what portions of an E-Rep [...]

By Todd Youngblood | Posted in E-Rep, Uncategorized | Also tagged Best Practices, E-Rep, Social Media | Comments (0)

“They” Said It Better

May 13, 2010 – 8:12 am

Here are the words that reached out of my PC this morning and slapped me upside the head:

You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing [...]

By Todd Youngblood | Posted in E-Rep, Uncategorized | Also tagged E-Rep, Work Ethic | Comments (0)

Remember KISS? (Are you sure???)

April 23, 2010 – 4:57 pm

Sometimes the “obvious” is not so obvious. What seems perfectly clear to me – because I work with it day in and day out – might be terribly confusing to normal person; i.e., customer.
A colleague’s focus on “Minimalist Marketing” along with references in a “Quick Reference Guide” to things like discharge/recharge/refresh mode, trickle vs. standard, [...]

By Todd Youngblood | Posted in Best Practices, Video | Also tagged Minimalilst | Comments (4)